9 Channel War and Peace
Designers job is to be part of an eternal and an uneven struggle. Every time, each topic, even most vulgar of them, must be stylized to be smarter and generally better than before. For example the Newscasts must satisfy the ever-growing audience's expectations, even if by one iota. One of such steps in quality were made by us, but why it is even a thing - that we'll tell you later ;)
Finally we have an opportunity to brag about how we designed 9th Israeli Channel's look. Joyful ring of alarm clock, family breakfast, sport, active leisure, shopping, fantasy colors and active motion - such a stream of images can wake up any hard working man, no matter how drowsy. And all that - just for the sake of tuning you on to "Good morning Israel!" as soon as you see the opener
Character design, 3D graphics and animation are tough by themselves. At the very least the character is always in the spotlight. YOu may most certainly remember how one hamster made us wake up famous. Now we got a life time opportunity to move one step further (though it is a great leap for the hamster kind in advertisement). We've built a new hamster head, grew great fur on it, animated it (the result is on ar with motion capture techniques) and planted it on an live action person's shoulders.
Directed by our unsubstitutable Dmitry Venikov and finished up by our designers -this spot was a real test if professionalism. But the result was worth it ссылка
Fluids are an amazing kind of things. Even ancient people used them in their mundane business, but we still can't shape them. They are most unpredictable. We've started to understand, that each fluid's particle are influenced by hundreds of different forces and moved by hundreds of different equations, unique foreach particle.
Photorealistic simulated fluid must not provoke even a doubt about the nature of its movement. Most of the times, when simulated water is needed, it is needed to be even better than natural, every drop must fall in its place.
Such simulation is only achievable by best spacialists using best hard and soft ware. These specialists not only work, but also learn all the time, so that they are on par with modern tech.
And we actually have such specialists. To test their greatness, you can check out our "Forest Balm" spot. You'll see that we are not only able to make pretty vulgar info graphics and modeling, but also can do really challenging stuff